Responsible Source - Greenland Ruby

Discover the World’s Most Responsibly Sourced Rubies

The discovery of high-quality rubies and pink sapphires in a remote region of Greenland presented a truly unique opportunity to bring a new source of gemstones into the world, with human rights, labor, environmental, mining, and product disclosure practices taken into account every step of the way.

Globally, buyers of fine jewelry have a demonstrated interest in responsibly sourced gemstones. Today’s customers care passionately about the planet and human rights. Greenland Ruby provides beautiful rubies and pink sapphires that meet and exceed socially conscious shoppers’ expectations.

Greenland Ruby:
Good for the Planet & the People Who Live Here

Greenland, the world’s largest island, is actually a part of the North American landmass but is an autonomous territory within the Kingdom of Denmark. Greenland was home to the first European colony, established by Viking explorer Erik the Red in 985. The earliest indigenous people to inhabit Greenland arrived there at least 4,500 years ago, while the Inuit people migrated to Greenland in the 1200s. Today Inuits constitute the majority of Greenland’s 56,000 people.

The Greenland Ruby mine at Aappaluttoq is located in a drained waterway amidst an icy mountainous landscape surrounded by majestic fjords. We take seriously our commitment to preserving this pristine location. When we finish our work here, the waterway will be refilled, all equipment and buildings will be removed, and the site will be fully restored to its natural wilderness.

The vast majority of Greenland Ruby’s workforce is made up of Greenlandic people. More than a third of our employees are female. Mining is a newer industry in Greenland and represents a much-needed viable alternative to fishing, which is the nation’s main export product. Our local workforces at all our work sites enjoy all the protections and working conditions guaranteed by Greenlandic law, which is modeled on strict, northern European standards.

What Do Responsibly Sourced Rubies Look Like? This.

Greenland Ruby:
Mine-to-Market Traceability

When people buy rubies, they want to know with a high degree of certainty where those individual stones actually came from. Greenland Ruby has introduced a formal mine-to-market track-and-trace program for our gems, which has been approved by the Greenlandic government.

The program is made possible by our customized inventory system. Each parcel of rough material has a number, and all the gems produced from that parcel are given their own individual number linked to it. These numbers stay with each gem through heat treatment, cutting, and placement in jewelry and are included on our Greenland Ruby Certificate of Origin. The structure of our numbering system allows an individual gemstone’s story to be told, from the moment it emerges from the mine until it reaches its final destination in a piece of fine jewelry.

Because Greenland rubies are geologically unique, independent gem labs will always be able to verify the authenticity and provenance of our rubies and pink sapphires.

See Greenland Ruby in Action:
For Fine Jewelers & Manufacturers

Greenland Ruby:
A Proud Member of the Responsible Jewellery Council

We are proud to be the very first colored gem miner to join the Responsible Jewellery Council. Greenland Ruby is currently preparing for a third-party, independent audit of our supply chain in connection with our membership. Once successfully completed, this audit will offer objective assurance to our customers that our responsible claims are true. RJC has over 1,200 member companies that span the jewelry supply chain from mine to retail.

Greenland Ruby is also a member of the International Colored Gemstone Association (ICA), CIBJO, the World Jewellery Confederation, and the American Gem Trade Association (AGTA).

Greenland Ruby:
The PinkPolarBear Foundation

In addition to our commitment to the environment from where our rare and precious gems originate, Greenland Ruby is also dedicated to making a difference in the lives of Greenlandic people, and in so doing, set up the PinkPolarBear Foundation. The foundation contributes towards education and international polar research into the effects of climate change in the Arctic region, particularly Greenland, and was set up by Greenland Ruby along with four other Founding Members – LNS, Rana Gruber, Greenland Venture and Hartmann’s Fine Jewelry.

A percentage of all sales from Greenland Ruby gems goes toward the Foundation and we encourage all our partners to do the same.

Learn more about the foundation and our commitment at

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