In May, 2017, Greenland Ruby A/S officially opened its ruby and pink sapphire mining operation in Aappaluttoq, in southwest Greenland, about 160 kilometers south of Nuuk, Greenland’s capital. Greenland Ruby was awarded a mining and exploration license by the Greenlandic government in 2016. Aappaluttoq is the first corundum mine in Greenland, and one of the first mines to commence modern operations in the country.
The first official geological survey of the region where Greenland Ruby’s gems were found was done in the summer of 1966, when gem quality ruby material was recorded on a small island in a lake at the head of the Tasiussarssuaq fjord. At the time, the island had no name, but today it’s called Ruby Island. Greenland Ruby named its mine site, Aappaluttoq, the Greenlandic word for red, to highlight the extraordinary amounts of rough ruby found in the rock.
Our deposit was geologically defined between 2002 and 2012, with mine construction initiated in 2014. The Greenland Ruby mine site is accessed via a small port built nearby that brings heavy equipment necessary to work under extreme arctic conditions, and a heliport that provides helicopter shuttle service for employees and provisions.
Greenland Ruby’s mining yield is processed at its ultra-modern, state-of-the-art cleaning and sorting operation adjacent to the mine. The rock is first crushed; then, after hand sorting and other processes to identify the corundum bearing rock, the concentrate is optically sorted with special machinery. After an additional hydrofluoric (HF) process off site, the resulting material is sent for its final sorting to the Greenland Ruby sorting facilities in Nuuk.
The current Aappaluttoq mine site is estimated to have at least 10-years-worth of gem-quality ruby and pink sapphire material, ensuring consistency of supply for jewelry assortments and collections. After that, Greenland Ruby holds two other licenses for two other mining areas nearby, which are still being explored.
Greenland Ruby’s head office is in Nuuk, while its sales and marketing office is in New York, NY. Additional operations are based in Bangkok, Copenhagen, and Mo I Rana, Norway. The mine site operator in Aappaluttoq is LNS Greenland A/S, a sister company of Greenland Ruby. Greenland Ruby and LNS Greenland are a part of the larger LNS Group, a Norwegian, family-owned company that handles mining contracts, road projects, bridges and tunnels in arctic regions.
Sales and Marketing
Greenland Ruby sells its rubies and pink sapphires through a sales system of preferred partners, who carry forward the Greenland Ruby branding message to retailers and consumers. We work with designers, brands, and large manufacturers that are looking for a consistent supply of ruby and pink sapphire for jewelry assortment and collection needs. Greenland Ruby gems and gem-set jewelry are also on sale in Greenland, by private appointment, from the miner’s offices in Nuuk.
The company has launched a broad-based marketing program to introduce Greenland Ruby gems to the world, via collection launches with jewelry houses and brands, trade show participation, press, and social media communications. Future plans include an international design competition, partnerships with other promotional groups in the jewelry industry, and more.
Greenland Ruby Is a member of the International Colored Gemstone Association (ICA) CIBJO (World Jewellery Confederation) and the AGTA (American Gem Trade Association). The company is also the first colored gemstone mining member of the Responsible Jewelry Council and will complete certification in due course.