Greenland Ruby is First Colored Gem Miner to Join Responsible Jewellery Council - Greenland Ruby

Greenland Ruby is First Colored Gem Miner to Join Responsible Jewellery Council

The ruby mine in Greenland now begins the RJC certification process

July 25, 2019: Greenland Ruby announces that it has become the first colored gem miner to join the Responsible Jewellery Council. The company, with a head office in Nuuk, Greenland, has embarked on the process of becoming certified against RJC’s Code of Practices, which defines essential ethical, social, human rights, and environmental practices.

Once Greenland Ruby has completed a self-assessment, the company’s practices will be audited by an independent, objective auditor, who reports the results to RJC. The organization can then issue Greenland Ruby a certification for either one or three years, depending on whether the auditors find significant practices on which the company need to improve. Greenland Ruby will then be re-audited on a regular basis after that.

In April 2019, RJC released a revised Code of Practices Standard, which for the first time expanded its scope to include the colored gemstones ruby, emerald, and sapphire. This paved the way for Greenland Ruby to join. Greenland Ruby’s mine produces both ruby and pink sapphire.

RJC helps companies of all sizes, throughout the jewelry supply chain, meet the rising demands of consumers and other stakeholders to know more about the responsible practices of the companies from whom they buy.

Greenland Ruby’s listing on the RJC website »

“We’re delighted to begin the process of becoming certified by the Responsible Jewellery Council,” says Greenland Ruby Vice President Sales and Marketing Hayley Henning. “It has been Greenland Ruby’s aim, since it began mining in 2017, to become an RJC member, and now there are colored gem standards in place that allow our practices to be evaluated. We look forward to beginning this process and hope to encourage other colored gem mining operations to become certified, too.”

Greenland Ruby’s VP Sales and Marketing Hayley Henning led a U.S. government delegation, including the new U.S. Greenlandic Affairs Officer Sung Choi, to tour its mine in southwest Greenland in May  2019. The U.S. has just opened a diplomatic office in Greenland – its first since 1953 – because it wants to strengthen trade and political ties with Greenland, a part of the North American continent. Greenland is currently transitioning to self-rule, after centuries as a part of the Kingdom of Denmark. Pictured (L. to R.): U.S. Greenlandic Affairs Officer Sung Choi, Greenland Ruby VP Sales/Marketing Hayley Henning, and Greenland Ruby geologist Aaju Simonsen at Greenland Ruby’s mine in Aappaluttoq, Greenland, May 2019.

About Greenland Ruby

Greenland Ruby was established in 2016, and soon after was granted its exploitation license by the Greenland government. Greenland Ruby’s sister company, LNS Greenland, is the operator of the mine. The mine opened in May 2017. Greenland Ruby has its head office in Nuuk; with sales and marketing offices in New York; as well as operations in Bangkok; Copenhagen; and Mo I Rana, Norway.

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About Responsible Jewellery Council

The Responsible Jewellery Council is an international not-for-profit standards and certification organisation. It has more than 1,100 member companies that span the jewellery supply chain from mine to retail. RJC Members commit to and are independently audited against the RJC Code of Practices – an international standard on responsible business practices for diamonds, gold and platinum group metals. The Code of Practices addresses human rights, labour rights, environmental impact, mining practices, product disclosure and many more important topics in the jewellery supply chain. RJC also works with multi-stakeholder initiatives on responsible sourcing and supply chain due diligence. The RJC’s Chain-of-Custody Certification for precious metals supports these initiatives and can be used as a tool to deliver broader Member and stakeholder benefit.

The RJC is a Full Member of the ISEAL Alliance – the global association for sustainability standards. For more information on RJC Members, Certification, and Standards please visit

Hayley Henning
VP/Sales and Marketing