Insights – Greenland Ruby

News and Events

News and Events


July Birthstone

Happy Birthday, July babies!

Since the early 1900’s the signs of the zodiac, and more specifically months of birth, have been linked to gemstones.  July is the month allocated to Rubies, so thought this would be a good time to tell you more about our favorite gem.

Red is the color most associated with courage and sacrifice, seduction, and sexuality, as well as some of our most intense emotions such as love and passion.  No wonder Ruby is considered the most powerful gemstone in the world!

Ruby’s brilliant radiance has captured the imagination of human beings throughout time. Early cultures treasured these marvelous gemstones for their similarity to the redness of blood that flows through our veins, believing rubies held the power of life. This fascination has created a host of legends and lore over the centuries, from Hindus and Chinese ornamenting their armor to bestow protection, Greeks who considered that rubies are the zest of life, Burmese who adorned their bodies with bright rubies to grant invulnerability, up to the present day’s interconnectivity between these gems and the power of love.

These myths and legends have even found their way into performances and films, like Dorothy’s ruby red slippers in The Wizard of Oz, which were meant to protect her from evil, or in books, like George R. R. Martin’s more recent Game of Thrones, in which one of the character’s lives is taken when his rubies fall from his armor.

Although Greenland Ruby’s ruby deposit was recorded and documented only in the 1960s by Dr. Martin Ghisler, with the Geological Survey of Denmark and Greenland, the dazzling gems sit on the shoulders of an extensive and entrancing history!

Location and Deposit

Photo Credit: Vincent Pardieu

When it comes to the question – where do rubies come from? – these beautiful gems are mined in a few locations around the world, now primarily in Burma (Myanmar), Malawi, Madagascar, Mozambique, U.S.A, and Greenland, the most recent discovery.  The Greenlandic gems differ from those of other origins by their unique inclusions, as well as the fact that they are believed to be the oldest gem on earth, at nearly 3 billion years old.  Despite this, Greenland Ruby is one of the most modern and sophisticated colored gemstone mining operations in the world.

The Greenland Ruby gems are found in Aappaluttoq, {Ah-puh-lu-tok} meaning ‘Red’ in Greenlandic, named after the rock formations in this Arctic landscape.  Locals in the south west of Greenland have known about these rubies for centuries and appropriately named the ruby-bearing rock “RED”.


Like most rubies and sapphires, Greenland Ruby gems undergo treatment to bring out their best attributes and create a stable environment making it safe and responsible to cut, polish and set gemstones into jewelry. Heat treatment with borax is done in Thailand, the world’s capital of ruby trade and expertise, where gemstone treatments have been practiced and perfected over generations.

Given the nature of the hard-rock deposit, as well as the primordial age of the rubies and pink sapphires from Greenland, the tiny fractures commonly found within these ancient gems are the consequences of that incredible journey through time, heat, and pressure.

Gems for a New Generation

While rubies have been around for as long as we can remember, the introduction of a new and responsible source of the rarest and more precious of all the gems will bring a fresh approach to the market!

As a new mining operation, Greenland Ruby was able to set up an industry-standard in traceability, responsibility, and environmental best practices. Each gem has a Certificate of Origin approved by the Government of Greenland and can be tracked and traced from the mine.

According to Accenture Strategy’s Global Consumer Pulse Research, more than six in ten younger consumers closely consider a company’s ethical values and authenticity before buying their products. This shift started in the past ten years, but is now imperative, as Millennials and Gen Z are becoming the main buyers in our marketplaces.



Latest Press Releases

July 25, 2019
Greenland Ruby is First Colored Gem Miner to Join Responsible Jewellery Council

May 28, 2019
Greenland Ruby Welcomes New U.S. Greenlandic Diplomat to Its Mine

February 6, 2019
Greenland Ruby Finalizes its Mine-to-Market Certificate Program and Color Ranges

November 15, 2018
Greenland Ruby Welcomes Hartmann’s as the First Brand to Launch a Collection Featuring Greenlandic Gems

May 23, 2018
Break Through for Ruby Miner

May 23, 2018
Greenland Ruby Sponsors Vegas Contest at JCK Luxury

May 11, 2017
Greenland Ruby Announces the Official Opening of its Ruby and Pink Sapphire Mining Operation at Aappalutoq, Greenland

Latest News Coverage

Forbes — August 4, 2020
Sustainable Mining: ‘The Handprint Is Just As Important As The Footprint’

JCK Online — May 7, 2020
How She’s Managing: Greenland Ruby CCO Hayley Henning

Diamonds Do Good — April 4, 2020
The Pink Polar Bear Foundation – Understanding the Future of Greenland

High North News — March 11, 2020
North Norwegian Company Expects Rubies Profits in 2020

JCK — January 28, 2020
The Jewelry District, Episode 11: Guests Hayley Henning and Erik Jens

Greenland — December 18, 2019
Interest in Greenlandic rubies on the rise

Jewellery Business — December 3, 2019
No place like home: Unearthing North American rubies

GemGuide — November 1, 2019
Greenland Ruby

INSTORE Magazine — September 4, 2019
Podcast: From Tanzanite to Greenland Ruby, Hayley Henning Loves Selling Color

Diamond World — July 1, 2019
Marvels from the Arctic

GIA — April 7, 2019
Greenland Ruby Update

National Jeweler — December 27, 2018
5 Developments That Shaped the Colored Stone Sector in 2018

Robb Report — December 20, 2018
This New Ruby Collection Spotlights Greenland’s Most Glamorous Export

Katerina Perez — December 14, 2018
Hartmann’s: The debut jewellery collection featuring world exclusive Greenland rubies

Katerina Perez — December 6, 2018
Greenland Ruby: A brand new corundum that will soon be globally recognised

Jewellery News Asia — December 1, 2018
Greenlandic gem-set jewellery

The Jewelry Magazine — November 23, 2018
The First Full Collection Using Greenland Gems Is Coming

Gioiellis — November 23, 2018
A collection with rubies from Greenland

TV 2 — November 20, 2018
Go’ Morgen Danmark

JCK — November 20, 2018
Danish Jeweler the First to Sell Greenlandic Rubies

Hong Kong Jewellery — November 20, 2018
First Greenland’s gems jewellery collection released

— November 19, 2018
The First Full Collection Using Greenland Gems Is Coming

IDEX — November 19, 2018
Danish Retailer Launches First Brand Set With Greenland Rubies And Sapphires

Sermitsiaq·AG — November 16, 2018
Nu kommer rubinerne på markedet

Hartmanns TV — November 15, 2018
En sjælden leverandør af rubiner

International Colored Gemstone Association News — November 15, 2018
Greenland Ruby Welcomes Hartmann’s as the First Brand to Launch a Collection Featuring Greenlandic Gems

Hartmanns — November 2, 2018
Grønlandske Rubiner

Hartmanns — November 1, 2018
Et Grønlandsk Rubineventyr

InColor — October 31, 2018
Mining Rubies in Greenland The Aappaluttoq Ruby Mine

The University of British Columbia — October 22, 2018
The ruby and pink sapphire deposits of SW Greenland : geological setting, genesis, and exploration techniques

InColor — September 30, 2018
Greenland Ruby – The Gem That Came in from the Cold

GIA — July 1, 2018
Ruby and Pink Sapphire from Aappaluttoq, Greenland: Status of Ongoing Research

UpFront Greenland — December 31, 2017
Greenland Ruby A/S, an affiliate of LNS Greenland, has taken over the Aappaluttoq ruby project

Gems & Jewellery — December 31, 2017
Greenland Ruby: The Mighty Aappaluttoq Arises

High North News — November 7, 2017
Greenland Rubies for NOK 200-300 Million Annually

National Jeweler — September 12, 2017
Greenland Rubies: What We Know At This Point

Arctic Now — May 8, 2017
Mining returns to Greenland with the opening of the Aappaluttoq ruby mine

Event Attendance

Greenland Ruby is ever-present at gem and jewelry events around the world, including the AGTA Gemfair in Tucson, the JCK Las Vegas show, and the Hong Kong Jewellery and Gem Fair. We also present research and participate in events such as the International Colored Gemstone Association’s ICA Congress; and CIBJO, the World Jewellery Confederation’s events.